Job Title: Digital Marketing Strategist
Job Location: San Diego, 92064
Job Type: Direct Hire, Full- Time; M-Thur Onsite; Remote Fri
Salary Range: up to $70,000.
Additional Pay: Bonus

About the Role:

As a Digital Marketing Strategist, you will take ownership of Google Ads campaigns and curate an ecommerce website tailored to the Canadian marketplace. You will drive revenue growth by optimizing ad performance, merchandising the website, and creating a seamless customer journey.

Key Responsibilities:

* Manage performance and budgets for Google Ads campaigns, optimizing for maximum ROI.

* Merchandise and curate the ecommerce website to improve sales and enhance customer experience.

* Plan and execute website promotions to boost traffic and conversions.

* Ensure website content is consistent, accurate, and up to date.

* Collaborate with the eCommerce and marketing teams to align advertising efforts with broader brand goals.

* Provide detailed reports and actionable insights on website and ad performance using Google Analytics and other tools.

Qualifications:

* Bachelor's degree required.

* Minimum of 3 years of experience managing Google Ads campaigns with a strong track record of success.

* Proven experience in eCommerce merchandising and running website promotions.

* Knowledge of HTML and CSS.

* Strong familiarity with the Canadian market and its unique needs.

* Advanced competency with Google Analytics or similar platforms for performance tracking and optimization.

* Exceptional attention to detail and a data-driven mindset.

* Ability to thrive in a fast-paced, collaborative environment while juggling multiple projects.

* Experience increasing sales and traffic on retail eCommerce sites.

Preferred Skills:

* Magento backend experience.

* Fluent in French.

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. For unincorporated Los Angeles county, to the extent our customers require a background check for certain positions, the Company faces a significant risk to its business operations and business reputation unless a review of criminal history is conducted for those specific job positions.